At Heritage Park, our love of clean laundry is rivaled only by our love for people, pets, and the planet.
That's why we make detergents that are gentle, environmentally friendly, and cruelty-free, while still being fabulous for both everyday wash and tackling tough stains. To support that commitment, all Heritage Park Laundry Essentials detergents are Leaping Bunny Approved as meeting independent standards household products manufactured entirely without animal testing.
What Is Leaping Bunny Certification?
Leaping Bunny Certification is awarded to companies and products that comply with The Leaping Bunny Standard. This is a voluntary pledge that cosmetic, personal care and household product companies make to clear animal testing from all stages of product development. The company's ingredient suppliers make the same pledge; the result is a product guaranteed to be 100 percent free of new animal testing. All Leaping Bunny companies must meet rigorous benchmarks; be open to independent audits, and renew their commitment on an annual basis.
Any company that meets the Leaping Bunny criteria is eligible to showcase their Leaping Bunny Approval by using the Leaping Bunny Logo. Heritage Park Laundry Essentials is proud to display the distinctive Leaping Bunny logo on our brand packaging. It's a sign of our commitment to producing products whose ingredients and manufacturing process are cruelty-free and conducted without animal testing.
Leaping Bunny Certification Is Reliable
Consumers seeking cruelty-free products made without animal testing can trust the science behind Leaping Bunny. Many products are labeled "animal friendly" or "cruelty-free," but without the participation or oversight of animal protection groups. In fact, by the mid-1990s, some companies had begun designing their own variation of a bunny logo while abiding by varying and inaccurate definitions of "animal cruelty" and "cruelty-free." This made for a frustrating and sometimes fraudulent buying experience for consumers.
In response, eight national animal protection groups banded together to form the Coalition for Consumer Information on Cosmetics (CCIC). The CCIC promotes a single comprehensive standard and an internationally recognized Leaping Bunny Logo. The organization works with participating companies to help make shopping for animal-friendly products easier and more trustworthy by clearly defining animal tests and cruelty-free manufacturing.
As a brand, Heritage Park Laundry Essentials has chosen to participate in the Leaping Bunny certification program to underscore our commitment to cruelty-free products and production. Our process never includes an animal test protocol on either a finished product or any item on an ingredient list. Look for the genuine Leaping Bunny Logo on our products (or any personal care or cosmetic item) to be sure that what you are buying is genuinely certified as Leaping Bunny approved.
Why We Chose to be Leaping Bunny Certified
Our founding mission at Heritage Park was to create detergents and laundry products that were effective on tough stains; gentle on fine linens including cotton, silk, wool, and vegan fabric; safe for sensitive skin; and environmentally friendly. Part of that mission includes manufacturing detergents without dyes or harsh chemicals that are powerful enough to treat messes, stains, and spills, yet sustainable and safe for our families -- and yours!
Beyond all that, we are animal lovers ourselves. Our CEO, Tom Ceconi, counts Snoopy and Luna as very important four-legged members of his family. Avoiding animal tested products and ingredients was a top priority for Tom and his pups.
"Leaping Bunny certification is key to the Heritage Park promise to use only the safest ingredients," he said. "It is well-respected, objective, and independently administered and audited. Most importantly, Leaping Bunny's cruelty-free standards are in line with both our company values and customer expectations of our brand."
Heritage Park is in good company; some of today's most well-known and trusted cosmetic, personal care, and household brands have earned Leaping Bunny approval, including Burt's Bees, CoverGirl, DevaCurl, JASÖN, Madison Reed, The Body Shop, Thrive Causemetics, and more.
We're also continually working to develop and introduce new products that support sustainability and a more environmentally-friendly laundry experience. Check out our all-natural Wool Dryer Balls, which cut down drying time, reduce static, and soften your laundry without chemical-filled fabric softener or dryer sheets.
Welcome to the World of Heritage Park Laundry Essentials
Here at Heritage Park, caring for fine fabric is our passion. As lifelong collectors of luxury sheets, towels, and table linens, we found that while many of the commercially available "gentle detergents" could still harm fabrics, or they didn't get the job done, leaving tough stains such as lipstick, coffee, gravy, and salad oil stains. We believed we could do better and decided to fill that need. After more than a year of intensive research and product development, we created Heritage Park Laundry Essentials.
Our unique formulations have the perfect balance of powerful, yet safe, ingredients to remove tough, set-in stains while remaining gentle on clothing, bedding, towels, synthetic fabrics, and even heirloom linens. Heritage park contains NO sulfates, dyes, phosphates, chlorine, bleach, or caustics. It has a neutral pH and our Original Fragrance-Free wash has been dermatologist and pediatrician approved for those with sensitive skin or allergies. It is biodegradable and is Leaping Bunny Approved to be 100% cruelty-free and never tested on animals. Suitable for regular and HE machines, and proudly made in the United States. We also produce a line of laundry accessories including pure wool dryer balls, mesh wash bags, and more. We are delighted to have you as our customer and welcome you to contact us at 800-977-1841 or firstname.lastname@example.org with any product feedback or questions.