Our Detergent for Denim is made for those who want to care for their jeans and denim garments without compromising on clean. Whether you're washing everyday favorites or premium raw denim, this collection helps preserve color, texture, and fit. It's a smart choice for anyone looking to extend the life of their denim while using a detergent that aligns with a more mindful laundry routine. Made in the USA in small batches with plant-based ingredients, these formulas are cruelty-free and free from dyes, sulfates, phosphates, chlorine, bleach, and optical brighteners.

Each detergent in this collection is thoughtfully formulated to clean denim thoroughly while being gentle on fabric. Our All-Purpose detergents use a multi-enzyme blend to break down everyday stains and soil, while helping maintain the structure of heavier cotton weaves. For those with sensitive skin, our Fragrance Free option is hypoallergenic and non-irritating. Select products in this collection are EWG VERIFIED™, meeting strict standards for health and transparency. Shop the collection to find the right denim care solution for your wardrobe.