Our No Optical Brighteners Laundry Detergent collection is designed for those who want a clean that’s effective, gentle, and free from unnecessary additives. Optical brighteners are synthetic chemicals that coat fabrics to make them appear brighter—but they don't actually improve cleanliness. This collection skips them entirely, making it a great choice for households looking for safer, straightforward laundry care. Whether you're washing everyday essentials, delicate silks, or technical activewear, you'll find a formula that fits your needs. Fragrance Free options are also available for sensitive skin.

Each detergent in this collection is made in the USA in small batches with plant-based ingredients. Our All-Purpose and Activewear formulas use a multi-enzyme blend to break down stains, odors, and sweat, while our Silk & Wool wash is enzyme-free and pH-balanced to protect natural fibers like silk, wool, and cashmere. All formulas are cruelty-free and free from dyes, sulfates, phosphates, chlorine, bleach, and optical brighteners. Some options are EWG VERIFIED™ for added peace of mind. Shop the collection.